Discover leads, network with professionals, and access premium content
Our event allows you to connect directly with buyers across the African continent. Buyers from the food and beverage industry attend to source products, develop new partnerships, and conclude export and import deals.
Meet thousands of high quality attendees
Reasons to Exhibit in 2024
Suppliers to the African food and beverage industry use Africa’s Big 7 to launch new products, promote and make sales to key decision makers and buyers, and to build long-lasting relationships and structure import and export deals. The exhibition spans the entire sector and presents an incredible variety of products and services, including:
Visitors attend from around the world
See what our buyers had to say and why they attended
I picked up a lot of leads and a super SPAR sent a driver on the last day, buying all my stock cash.
Owner, Spicy Bulldog Pty Ltd – Exhibitor
Buyers and decision makers from leading brands attend Africa’s Big7
IMPORTERS, AGENTS, DISTRIBUTORS
Cab Foods | Diplomat Distributors | Famous Brands | Fortuna Foods | Keep It Frozen Africa | Lusitania | M&L | Natela | Patleys | Rialto | Rieses Food Imports | Tacoma Foods
FOOD RETAILERS, SUPERMARKETS, CONVENIENCE STORES, FORECOURT STORES, SPAZA SHOPS
AVI Ltd | Cambridge Food | Checkers | Express | Family | Hungry Lion | Hyper | Jumbo Cash & Carry | Kwikspar | Liquor | LiquorShop | Makro| Megasave | Mini Market | Minimark | OK Foods | OK Grocer | Pick n Pay Supermarket | Rhino Cash & Carry | Shoprite | Spar | Superspar | The Fruitspot | Woolworths Food | Roots| D B Cash & Carry
HOTELS, BUSH LODGES, GUESTHOUSES
Hyatt Regency | City Lodge Group | Days Inn | Hilton | Legacy Hotels and Resorts | Mercure Accord | Protea Group | Sheraton Group | Sun International Group | Three Cities | Tsogo Sun | Radisson Hotel Group
FOOD & DRINK PRODUCT MANUFACTURERS
Clover SA | Illovo | Rhodes Food Group | First SA Foods | FoodCorp | Kellogg’s SA | Bidfood Southern Africa| Nestle | Parmalat SA | Pioneer Foods | Premier Foods | Rainbow | South African Breweries | Tiger Brands| RCL Foods | Tongaat Hulett | KWV | Creative Flavors International | Bowler Beverage Company Ltd | Nampak Rigids
FOODSERVICE AND CATERING SERVICES
Uber Eats | UCOOK | Famous Brands | Yum | In2Food | Pauli’s Food Co | Rocomamas | Spar Group | Ocean Basket | Liquid Chefs | Tiger Brands | Baltimore | Bimbo’s | Black Steer | Brazilian Café | Debonairs Pizza | Fishaways | House of Coffees | John Dory’s Fish and Grill | KEG | KFC | Maxi’s | McDonald’s | McGinty’s | Mugg & Bean | Pannarotis Pizza | Saddles | Scooters Pizza | Spur Steak Ranch | St Elmo’s | Steers | Tashas | The Fish & Chip Co | TruFruit | Wimpy | Nando’s | Vida E Café | Beerhouse | Bidvest Catering Services | Bosana | Fedics | Feedem Pitseng | KKS | Royal Mnandi | Royal Sechaba
Dedicated PR and Marketing Campaign
Our highly targeted marketing campaign delivers the right audience to the expo to ensure your brand is exposed to the professionals you want to meet. Below are only a few examples of marketing tools we utilise:
Onsite media coverage
Exhibitor support services
What to Expect?
Why Africa is the Perfect Market
South Africa is the ideal location for this event: it is Africa’s largest and most developed economy, it has the most sophisticated and fast-moving food and drink market, and it acts as a trading gateway to the rest of the continent’s markets. Food production is one of the continent’s biggest manufacturing industries. Its US$313 billion food and beverage market is projected to reach US$1 trillion by 2030.
Africa’s middle class population is estimated to number 170 million people, each spending between US$11 – US$110 each day.
Food & beverage revenue is expected to show an annual growth rate (CAGR 2019 - 2023) of 10.5% in South Africa, resulting in a market volume of US$122m by 2023
US$82m revenue generated by the South African F&B sector
47,4% of revenue in the F&B sector in South Africa is generated by restaurants and coffee shops
Half of the food and beverage companies in South Africa are located in Gauteng
Why B2B Exhibitions Work
Sponsors, Partners & Supporters
Registration, Badge & Lanyard Sponsor
Official media partner
Outdoor media partner