WHY EXHIBIT

ACCESS THOUSANDS OF NEW CLIENTS AND DISTRIBUTORS

Africa’s Big 7 gives you direct access to buyers across the continent.  Visitors attend from more than 40 countries to source their latest products, find new partners and conclude export and import deals. New legislation and funding is announced through the conference and this makes Africa’s Big 7 a must attend event for all professionals in the f&b industry. 

MEET 3,910 HIGH QUALITY ATTENDEES

54%

BUYER / Decision maker

28.8%

INFLUENCER

$152m

BUdget responsibility

WHO EXHIBITS

Suppliers to the African F&B industry use Africa’s Big 7 as a launchpad for new products, to sell and promote to key decision makers and buyers and to build long-lasting relationships. The exhibition spans the entire sector and presents an incredible variety of products and services, including:

BEVERAGES

Wine
Beer
Spirits
Health drinks
Energy drinks
Soft drinks
Fruit juices
Tea and coffee

Food

Bakery products
Commodity ingredients
Canned food
Dried food
Cereals
Grains
Flours
Fish and seafood
Frozen and chilled products

Fruit and vegetables
Meat and poultry (inc. Halal)
Milk and dairy products
Oils and fats
Sauces and condiments
Snacks
Desserts
Specialty foods
Sweets and confectionary

TECHNOLOGY SOLUTIONS

IT and software solutions
Kitchen equipment
Packaging machinery
Packaging materials
Processing machinery and equipment
Refrigeration and air-con for preservation
Retail technology
Storage and warehousing
Transport / logistics /cold-chain

EXHIBITORS PARTICIPATE FROM AROUND THE WORLD

Exhibit

BUYERS AND DECISION MAKERS FROM LEADING BRANDS ATTEND AFRICA’S BIG 7

 IMPORTERS, AGENTS, DISTRIBUTORS

Lusitania | M&L | Natela | Patleys | Rialto | Rieses Food Imports | Tacoma Foods

FOOD RETAILERS
SUPERMARKETS, CONVENIENCE STORES, FORECOURT STORES, SPAZA SHOPS

AVI Ltd | Cambridge Food | Checkers | Express | Family | Hungry Lion | Hyper | Jumbo Cash & Carry | Kwikspar | Liquor | Liquor Shop | Makro | Megasave | Mini Market | Minimark | OK Foods | OK Grocer | Pick ‘n Pay Supermarket | Rhino Cash & Carry | Shoprite | Spar | Superspar | The Fruitspot | Woolworths Food

HOTELS, BUSH LODGES, GUESTHOUSES

City Lodge Group | Days Inn | Hilton | Legacy Hotels and Resorts | Mercure Accord | Protea Group | Sheraton Group| Sun International Group | Three Cities | Tsogo Sun

FOOD & DRINK PRODUCT MANUFACTURERS

Clover SA | First SA Foods | Food Corp | Kellogg’s SA | Nestle | Parmalat SA | Pioneer Foods | Premier Foods | Rainbow | South African Breweries | Tiger Brands

RESTAURANTS AND COFFEE SHOPS

Baltimore | Bimbo’s | Black Steer | Brazilian Café | Debonairs Pizza | Fishaways | House of Coffees | John Dory’s Fish and Grill | KEG| KFC | Maxi’s | McDonald’s | McGinty’s | Mugg & Bean | Pannarotis Pizza | Saddles | Scooters Pizza | Spur Steak Ranch | St Elmo’s | Steers | Tashas | The Fish & Chip Co | TruFruit | Wimpy

FOODSERVICE AND CATERING SERVICES

Bosana | Fedics | Feedem Pitseng | KKS | Royal Mnandi | Royal Sechaba

REASONS TO EXHIBIT IN 2019

GENERATE LEADS

Meet thousands of buyers and decision makers from the region’s Capital and consumer sectors.

POSITION YOUR COMPANY

Capitalise on a trillion US dollar consumer market in Africa with fruitful trade partnerships.

ESTABLISH A ROUTE TO MARKET

Meet potential buyers, distributors,partners or agents that can help you sell into Africa

ENGAGE WITH KEY INDUSTRY STAKEHOLDERS

Meet face to face with senior decision makers from the public and private sectors.

OUR FEATURES ARE DESIGNED TO ATTRACT THE RIGHT AUDIENCE

Africa’s Big 7 has live features designed specifically to attract and increase the complete visitor experience 
FREE BARISTA AND MIXOLOGY TRAINING

FREE BARISTA AND MIXOLOGY TRAINING

Barista and Mixology Training offers FREE-TO-ATTEND barista and mixology training throughout the full three days of the show. Visitors can develop their skills and knowledge in two of the hottest beverage trends; coffee and liquor. 

GLOBAL PIZZA CHALLENGE

GLOBAL PIZZA CHALLENGE

For the first time ever, the Global Pizza Challenge moved to Africa’s Big 7,  the continent’s premier food & beverage show, where passionate independent pizza chefs demonstrated their gastronomic masterpieces first-hand.

WHY B2B EXHIBITIONS WORK

86%

of attendees have not been seen by your sales force in the last 15 months

90%+

of attendees plan to purchase in the next
12 – 15 months

76%

of decision makers ask for a quote at the show

50%+

of visitors attend for the first time

85%

of decision makers believe that going to shows saves them time and money

X6

For every US$1 invested in a trade show exhibitors see on average a US$6 return

67%

of all attendees represent a new prospect

WHY AFRICA IS THE PERFECT MARKET

South Africa is the ideal location for the this event. It is Africa’s largest and most developed economy, with a sophisticated food & drink market, which acts as a trading gateway to the rest of the continent. Food production is one of the continent’s biggest manufacturing industries. South Africa annual food imports are valued in excess of $7 billion and it also exports around $10 billion.

2/3 OF ALL RETAIL SALES ACROSS AFRICA ARE IN FOOD AND DRINK

2/3 OF ALL RETAIL SALES ACROSS AFRICA ARE IN FOOD AND DRINK

SOUTH AFRICA WAS AFRICA’S 2ND LARGEST ECONOMY AT  $340BN IN 2016

SOUTH AFRICA WAS AFRICA’S 2ND LARGEST ECONOMY AT +$340BN IN 2016

FOOD AND DRINK IS THE 2ND LARGEST SOUTH AFRICAN MANUFACTURING SECTOR

FOOD AND DRINK IS THE 2ND LARGEST SOUTH AFRICAN MANUFACTURING SECTOR

GAUTENG PROVINCE IS THE IMPORT, DISTRIBUTION AND MANUFACTURING HUB OF THE COUNTRY

GAUTENG PROVINCE IS THE IMPORT, DISTRIBUTION AND MANUFACTURING HUB OF THE COUNTRY

THE TOP 5 SOUTH AFRICAN FOOD AND DRINK RETAILERS HAVE AN ANNUAL TURNOVER OF  $30BN

THE TOP 5 SOUTH AFRICAN FOOD AND DRINK RETAILERS HAVE AN ANNUAL TURNOVER OF +$30BN

SOUTH AFRICA HAS THE LARGEST AND FASTEST GROWING MIDDLE CLASS IN AFRICA

SOUTH AFRICA HAS THE LARGEST AND FASTEST GROWING MIDDLE CLASS IN AFRICA

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WHERE AND WHEN

Exhibition Venue

GALLAGHER CONVENTION CENTRE

19 Richard Drive, Midrand,
Johannesburg, 1685

Gallagher Convention Centre is one of Africa’s largest conference and exhibition venues. Located in Midrand, between Pretoria and Johannesburg, Gallagher is conveniently positioned in the business hub of Gauteng and is the ideal location.

PARKING

Security monitored parking is available in an open air opposite the venue as well as behind Hall 5.
The cost per day is R20.

DATES

Sunday 23 JUNE 2019
Monday 24 JUNE 2019
Tuesday 25 JUNE 2019

10:00 – 17:00
10:00 – 17:00
10:00 – 16:00

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