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WHY EXHIBIT

Secure new clients and distributors

Africa’s Big 7 gives you direct access to buyers from across the African continent. Visitors attend to source their latest products, find new partners, and conclude export and import deals. Africa’s Big 7 a must-attend event for all professionals in the food & beverage industry.

Meet thousands of high quality attendees

buyer-small

62.4%

Buyers/Decision makers

influencer-small

25.2%

Decision influencers

dollar-small

US$152m

Total budget responsibility

Who exhibits

Suppliers to the African F&B industry use Africa’s Big 7 to launch new products, promote and make sales to key decision makers and buyers, and to build long-lasting relationships and structure import and export deals. The exhibition spans the entire sector and presents an incredible variety of products and services, including:

BEVERAGES

Alcoholic Drinks
Health / Energy Drinks
Soft Drinks / Juices
Tea / Coffee / Other

FOOD

Bakery Products
Bulk / Commodity Ingredients
Canned / Dried Foods
Cereals / Grains / Flours
Fish / Seafood
Frozen / Chilled Foods
Fruit / Vegetables

Meat / Poultry (Inc. Halal)
Milk / Dairy Products
Oils / Fats
Sauces / Condiments
Snacks / Desserts
Specialty Foods
Sweets / Confectionaries

TECHNOLOGY SOLUTIONS

IT / Software Solutions
Kitchen Equipment
Packaging Machinery / Materials
Processing Machinery / Equipment
Refrigeration / Air-Con Technology
Retail Technology
Storage / Warehousing
Transport / Logistics / Cold-Chain

Reasons to exhibit in 2022

GENERATE LEADS

Meet thousands of buyers and decision makers from the region’s capital and consumer sectors

POSITION YOUR COMPANY

Capitalise on a US$1 trillion consumer market in Africa with fruitful trade partnerships

ESTABLISH A ROUTE TO MARKET

Meet potential buyers, distributors, partners and agents that can help you sell into African markets

ENGAGE WITH KEY INDUSTRY STAKEHOLDERS

Meet senior decision makers, face-to-face, from public and private sectors

Benefits of participating:

  • Connect with prospects through one-on-one video meets
  • Buyers and prospects will be able to request meetings with sponsors and exhibitors through their digital booths
  • The digital booth enables exhibitors to host marketing collateral, including brochures, videos and images
  • This information can be accessed and downloaded at any time by attendees
  • Engage with buyers and prospects and schedule meetings ahead of the event

Buyers and decision makers from leading brands attend Africa’s Big 7

IMPORTERS, AGENTS, DISTRIBUTORS

Cab Foods | Diplomat Distributors | Famous Brands | Fortuna Foods | Keep It Frozen Africa | Lusitania | M&L | Natela | Patleys | Rialto | Rieses Food Imports | Tacoma Foods

FOOD RETAILERS
SUPERMARKETS, CONVENIENCE STORES, FORECOURT STORES, SPAZA SHOPS

AVI Ltd | Cambridge Food | Checkers | Express | Family | Hungry Lion | Hyper | Jumbo Cash & Carry | Kwikspar | Liquor | LiquorShop | Makro| Megasave | Mini Market | Minimark | OK Foods | OK Grocer | Pick n Pay Supermarket | Rhino Cash & Carry | Shoprite | Spar | Superspar | The Fruitspot | Woolworths Food | Roots| D B Cash & Carry

HOTELS, BUSH LODGES, GUESTHOUSES

Hyatt Regency | City Lodge Group | Days Inn | Hilton | Legacy Hotels and Resorts | Mercure Accord | Protea Group | Sheraton Group | Sun International Group | Three Cities | Tsogo Sun | Radisson Hotel Group

FOOD & DRINK PRODUCT MANUFACTURERS

Clover SA | Rhodes Food Group | First SA Foods | FoodCorp | Kellogg’s SA | Bidfood Southern Africa| Nestle | Parmalat SA | Pioneer Foods | Premier Foods | Rainbow | South African Breweries | Tiger Brands| RCL Foods | Tongaat Hulett | KWV | Creative Flavors International | Bowler Beverage Company Ltd | Nampak Rigids

FOODSERVICE AND CATERING SERVICES

Uber Eats | UCOOK | Famous Brands | Yum | In2Food | Pauli’s Food Co | Rocomamas | Spar Group | Ocean Basket | Liquid Chefs | Tiger Brands | Baltimore | Bimbo’s | Black Steer | Brazilian Café | Debonairs Pizza | Fishaways | House of Coffees | John Dory’s Fish and Grill | KEG | KFC | Maxi’s | McDonald’s | McGinty’s | Mugg & Bean | Pannarotis Pizza | Saddles | Scooters Pizza | Spur Steak Ranch | St Elmo’s | Steers | Tashas | The Fish & Chip Co | TruFruit | Wimpy | Nando’s | Vida E Café | Beerhouse | Bidvest Catering Services | Bosana | Fedics | Feedem Pitseng | KKS | Royal Mnandi | Royal Sechaba

Dedicated PR and marketing campaign

Our highly targeted marketing campaign delivers the right audience to the expo to ensure your brand is exposed to the professionals you want to meet. Below are only a few examples of marketing tools we utilise:

Over 30 email campaigns will be sent over the duration of the marketing campaign – reaching 25 000+ industry professionals

Emails

Over 30 email campaigns will be sent over the duration of the marketing campaign – reaching 25 000+ industry professionals
Industry professionals will be invited to the event and registered through our telemarketing team

Telemarketing

Industry professionals will be invited to the event and registered through our telemarketing team
We form strategic partnerships with industry associations to promote the event to their members and secure their attendance

Association partners

We form strategic partnerships with industry associations to promote the event to their members and secure their attendance
More than 5 000 SMS invitations are sent across South Africa

SMS

More than 5 000 SMS invitations are sent across South Africa
A professional executed digital campaign including Google Adwords marketing and paid campaigns across social media channels will be implemented

Digital campaign

A professional executed digital campaign including Google Adwords marketing and paid campaigns across social media channels will be implemented
Regular updates and exhibitor features will be posted to our followers on Facebook, Twitter and LinkedIn

Social media

Regular updates and exhibitor features will be posted to our followers on Facebook, Twitter and LinkedIn
We work with focused industry media to promote and drive exposure for the show

Media partnerships

We work with focused industry media to promote and drive exposure for the show
A dedicated PR team will be running a campaign 16 weeks prior to the event reaching trade and mainstream media

Public relations

A dedicated PR team will be running a campaign 16 weeks prior to the event reaching trade and mainstream media
Digital outdoor advertising is activated in high traffic zones across Johannesburg

Outdoor advertising

Digital outdoor advertising is activated in high traffic zones across Johannesburg
Members of press are expected onsite to cover the event

Onsite media coverage

Members of press are expected onsite to cover the event
Free tailored marketing packages are sent to exhibitors to invite clients to the event – amplifying the marketing campaign

Exhibitor support services

Free tailored marketing packages are sent to exhibitors to invite clients to the event – amplifying the marketing campaign
Marketing efforts push visitors to the event website for the duration of the marketing campaign

Event website

Marketing efforts push visitors to the event website for the duration of the marketing campaign

What to expect in 2022

3 days of
engagement

3 packed days of content, networking and engaging with your industry

Product
showcase

Join hundreds of exhibitors showing the latest products and technologies

Free to attend workshops

Access practical learnings from industry experts to improve your business

3 Engaging
features

See professional chefs and bakers demonstrate their best recipes

Accessible
online

Access tailor-made networking, find suppliers, customers and access the content all online

Why Africa is the perfect market

South Africa is the ideal location for this event: it is Africa’s largest and most developed economy, it has the most sophisticated and fast-moving food and drink market, and it acts as a trading gateway to the rest of the continent’s markets. Food production is one of the continent’s biggest manufacturing industries. Its US$313 billion food and beverage market is projected to reach US$1 trillion by 2030.

Africa’s middle class population is estimated to number 170 million people, each spending between US$11 – US$110 each day.

Africa’s middle class population is estimated to number 170 million people, each spending between US$11 – US$110 each day.

Food & beverage revenue is expected to show an annual growth rate (CAGR 2019 - 2023) of 10.5% in South Africa, resulting in a market volume of US$122m by 2023

Food & beverage revenue is expected to show an annual growth rate (CAGR 2019 - 2023) of 10.5% in South Africa, resulting in a market volume of US$122m by 2023

US$82m revenue generated by the South African F&B sector

US$82m revenue generated by the South African F&B sector

47,4% of revenue in the F&B sector in South Africa is generated by restaurants and coffee shops

47,4% of revenue in the F&B sector in South Africa is generated by restaurants and coffee shops

Half of the food and beverage companies in South Africa are located in Gauteng

Half of the food and beverage companies in South Africa are located in Gauteng

Why B2B exhibitions work

86%

of attendees have not been seen by your sales force in the last 15 months

76%

of decision makers ask for a quote at the show

85%

of decision makers believe that going to shows saves them time and money

67%

of all attendees represent a new prospect

90%+

of attendees have significant procurement activities planned in the next 12 to 15 months

50%+

of visitors attend for the first time

X6

For every US$1 invested in a trade show exhibitors see on average a US$6 return

Strategic partners

Knowledge partners

Outdoor media partner

Media partners