Obed Phahlane is a researcher in Agrometeorology at Agricultural Research Council (ARC) for the past 5 years. Obed is passionate about engagement and dialogue between meteorologist and smallholder farmers, making seasonal climate communication easy and barrier free as possible. With a very strong Agrometeorological and Agricultural Economics background, Obed is a sound agrometeorological advisor and provides a practical approach to making use of current communication technologies in communicating seasonal weather forecast in the agricultural sector.