Geoff Penny is a committed industry leader and participant in the wheat-to-bread value chain in South Africa. He has more than 30 years’ experience in the milling and baking industry, in both South Africa and sub-Saharan Africa. He currently heads the South African Chamber of Baking and serves on numerous industry related bodies and working groups. He is also committed to the alleviation of hunger in South Africa and to the upskilling employees in the baking industry.