20+ year’s experience and knowledge gained in the Consumer Goods, Retail, Marketing & Media, Telecom & Technology, Financial Services industries in Africa for local, regional and global clients.
Delivering insights and consultation for business performance optimisation in existing and new markets in the areas of consumer understanding, customer experience, innovation, marketing effectiveness, price and promotion, retail/channel/sales development for successful investment and growth strategies.
Creation of thought leadership content on Africa’s opportunities, with a solid foundation in analytics to quantify investment and growth strategies to fully achieve potential.
