This is to meet the growing demand as South Africa’s love affair with coffee is reaching new heights, especially with at-home consumption, with sales of coffee plungers and machines having grown by over 1000% since Covid.

Once a humble morning staple, coffee has evolved into a global phenomenon, enticing coffee lovers worldwide. The popular drink is now one of the popular beverages used as a pick-me-up, exercise fuel, or, more lately, the latest TikTok trend.

South Africa is no exception, as coffee aficionados continue to make coffee as part of their daily rituals.

“The pandemic awakened a passion for brewing coffee at home, inspiring customers to experiment with different blends and techniques,” says Nicki Russell, head: product and quality at Pick n Pay.

The Roastery range

The Roastery range represents an extension of the retailer’s coffee bars, which are now being introduced in revamped Pick n Pay stores. Customers can find The Roastery coffee bar in nearly 40 stores, with additional locations planned for the near future, staffed by trained coffee baristas.

There are four ground and seven bean options The Roastery coffee range while the premium Crafted Collection range includes three ground and bean options.

Also tapping into the huge instant coffee market, the retailer will launch an instant coffee range across both brands next month, followed by coffee pods.

“Our private label has always offered customers exceptional value. These exclusive coffee ranges allow customers to try different blends at affordable prices. This will give customers access to first-world coffee as the beans are globally sourced, but with a local twist as the range is specially hand-picked, roasted, blended and packed locally,” says Russell.

Courtesy of Bizcommunity – read full article here.