VIDEO: Africa’s booming beer market is attracting worldwide investment
From international investors to craft brewers, everyone is looking for a slice of sub-Saharan Africa’s beer market.
With its huge youth market, a growing middle class and an appetite for more beer, alcohol sales are set to grow.
A BMI report says sub-Saharan Africa will be a major growth centre with short term sales up in the value brands, with a strong shift away from home brew as wages rise.
There is evidence that increasingly consumers are looking to quality, which is fuelling a craft beer boom.
One analyst predicts per capita sales in craft beer will experience a 28.9 per cent compound growth rate.
Africa Inc takes a look at the prospects for the continent, with industry experts and analysis from around the world.
BMI report: Kenya, More Kenyans to Embrace Bottled Beer
