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20 – 22 JUNE 2021
GALLAGHER CONVENTION CENTRE,
JOHANNESBURG, SOUTH AFRICA

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VIDEO: Africa’s booming beer market is attracting worldwide investment

Sean Osterloh

VIDEO: Africa's booming beer market is attracting worldwide investment

Sub-Saharan Africa has been identified as one of the biggest beer sales growth areas in the world over the next five years. Africa Inc speaks to the experts.
Sean Osterloh
2017-04-04 14:31:18

From international investors to craft brewers, everyone is looking for a slice of sub-Saharan Africa’s beer market.

With its huge youth market, a growing middle class and an appetite for more beer, alcohol sales are set to grow.

A BMI report says sub-Saharan Africa will be a major growth centre with short term sales up in the value brands, with a strong shift away from home brew as wages rise.

There is evidence that increasingly consumers are looking to quality, which is fuelling a craft beer boom.

One analyst predicts per capita sales in craft beer will experience a 28.9 per cent compound growth rate.

Africa Inc takes a look at the prospects for the continent, with industry experts and analysis from around the world.

BMI report: Kenya, More Kenyans to Embrace Bottled Beer

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« Black insomnia… the world’s strongest coffee » Sub-Saharan African loosens its belt ready for a lot more Burger King
Black insomnia… the world’s strongest coffee Sub-Saharan African loosens its belt ready for a lot more Burger King

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SHOW DATES

20 June 2021, 10:00 – 17:00
21 June 2021, 10:00 – 17:00
22 June 2021, 10:00 – 16:00

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