The Sensorium is part of a larger multi-year investment, estimated at R42m, to enhance the company’s research and development facilities, category pilot plants at manufacturing sites and people capability to futureproof the business.

The 850m² Sensorium features an analytical laboratory, a functional pantry, a development kitchen and a sensory room. The open-plan facility also offers a modern workspace to inspire employees and encourage collaboration along with an auditorium looking onto the development kitchen providing a facility for product demonstrations and training sessions.

The philosophy and purpose behind The Sensorium are to create engaging experiences with Tiger Brands’ brands and innovations, nurture a learning and collaborative culture and strengthen the business’ research and development capability.

“The Tiger Brands Sensorium is just one view of the bigger Tiger Brands ambition to build a world-class innovation capability that combines expert knowledge and skills to offer consumers, who are facing increasing pressure, solutions that make a difference in their lives,” says Zayd Abrahams, chief marketing and strategy officer, Tiger Brands.

In addition to The Sensorium, the company has already completed upgrades to the pilot plants at its Baby and Home and Personal Care manufacturing facilities with plans for upgrades to a further three pilot plants and two new pilot plants over the next two years well underway.

R&D strategy and investment

According to Tiger Brands, its research and development strategy is optimised to deliver growth through consumer-centric innovations and science and technology advancement in the fast-moving consumer goods segment (FMCG).

New product development is focused on three key growth platforms in response to consumer needs and macro trends. These are Economic Food Options, Health & Nutrition and Snackification.

“We’ve made good strides in responding to changing consumer needs through innovation. In 2022, Tiger Brands completed 21 innovation projects across all three consumer growth platforms, achieving a R1.1bn (4.2%) innovation rate and outperforming the market in terms of the share of innovation as measured against market share,” says Abrahams.

Courtesy of Bizcommunity – read full article here.