SA wine export volumes hold steady despite obstacles – WoSA
Export value saw a 2.4% decline, with Rand per litre on a whole, showing marginal growth as producers navigate rising costs, shipping challenges and shortages in the supply of packaging goods.
A total volume of 368.8 million litres of wine left South Africa’s shores in 2022, some 20 million litres less than in 2021. These exports totalled R9.9bn in value, down from R10.2bn in 2021. The decline can be attributed to shipping constraints at the port of Cape Town, in particular an extended period of adverse weather conditions, which prevented ships from docking during April 2022 as well as the two-week-long period of strikes by port workers in October.
The total price per litre increased by 2.2%, mainly supported by the 5.3% increase in bulk Rand per litre – a positive step in the direction of premiumisation for both packaged and bulk wine categories. Bulk wine exports equate to 62% of total export volumes, however, in terms of value contribution, packaged wine is by far the value leader at 77%.
Global wine export market projections
The UK, South Africa’s largest wine export market, where the perception and quality offering of South African wine has grown over the past decade, continued to show growth of 5% in volume. Higher priced bulk exports drove the volume growth with an 8% growth in Rand per litre being realised.
The Chinese market, which previously showed exponential growth for South African wine, has slowed down due to the extended extreme lockdown measures imposed by the Chinese government. This has brought much of the economy to a halt and led to an overall decline in wine consumption, which is reflected in the total export value decline of 26% and volumes of 38%.
In South Africa’s second-largest market, Germany, a decline of 17% in value and 9% in volume could be attributed to a number of factors. These include rising inflation in Germany, and an increase in living costs – something that is also true of many other countries. There is an emerging culture of drinking local wines to support the local producers, coupled with a lack of tourism to South Africa, an area that has previously fostered long-standing relationships with consumers and the wines of South Africa. Fortunately, with global travel resuming it is expected that this will be revived.
Performance of exports into Africa
The continent continues to provide significant opportunities for South African wine and there is support for the notion that the ratification and implementation of the African Continent Free Trade Agreement (AfCFTA) will create significant future opportunities exist in certain countries.
Courtesy of Bizcommunity – read full article here.