The grocery retailer has contributed an initial R5m together with the Ackerman family, and CEO Richard Brasher has also offered to donate half his salary this month to the campaign, along with other group executives.

The Feed the Nation campaign will help those South Africans who rely on meal donations every day, and those who don’t have a support system to fall back on during this crisis,” said Suzanne Ackerman-Berman, transformation director at Pick n Pay.

“School closures have meant that many schoolchildren who were dependent on school feeding schemes for their main – sometimes only – meal of the day, have been left without food. Shelters for the homeless and orphanages who depend on public generosity are now without aid.”

How to contribute

Pick n Pay is encouraging customers to help Feed the Nation. A donation of just R21 will provide a daily meal to someone in need for a week.

Customers can help Feed the Nation in three easy ways:

1. Donate at the till point of any Pick n Pay store
2. Donate online at www.pnp.co.za/feed-the-nation
3. Donate Smart Shopper points (this can be done via the PnP app or in-store at the kiosk)

All cash donations will go directly to Joint Aid Management (Jam) and FoodForward SA (FFSA), with a focus on children and shelters. Collectively they work with organisations throughout South Africa and feed over 500,000 people daily.

Select stores will also start introducing Feed the Nation collection trolleys in stores for local welfare and charity organisations to help feed people in the store’s immediate community.

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