MSC takes leading role in connecting African fruit farmers to customers in Europe
Africa’s fruit production:
The 54-country continent is the place to be for tropical fruits, with bananas, mangoes, pineapples, avocados, and citrus fruits being some of the major exports from many African countries. Not only do these fruits bring in foreign exchange earnings for the countries, but they also provide jobs for farmers and their families throughout the value chain, from farming and harvesting to processing, transportation, and marketing.
The fruit industry does more than just make money and create jobs. It also helps build better roads and transportation systems, which can improve the economy of the area. As the industry grows, more small farmers can sell their produce in global markets, which helps them make more money and helps their countries develop. With good shipping and exporting, countries like Zimbabwe, Kenya, Tanzania, Senegal, and Côte d’Ivoire can easily sell their fruits to Europe and make more money for their farmers and their families.
How MSC is driving growth in Africa:
MSC is the leading shipping company in Africa to European countries. It supports African producers by providing reliable transportation services and optimal conditions for machines and structures. MSC also provides advanced and modern reefer containers to maintain fruit quality for longer periods, and direct service to meet customer needs with short transit times.
Courtesy of Food Business Africa – read full article here.