McCain Foods Enters the Metaverse with Regen Fries
TORONTO, Oct. 28, 2022 /CNW/ – McCain Foods (“McCain”), the world’s largest manufacturer of prepared potato products, is entering the Metaverse and introducing new Regen Fries as part of the #SaveOurSoil initiative. Regen Fries are made with potatoes that are grown using regenerative farming methods which build soil health, improve biodiversity, and enhance on-farm resilience to climate change.
McCain has committed to reimagining ways to grow potatoes that are beneficial for both the planet and the communities in which it operates. This is part of McCain’s global commitment to implement regenerative agricultural practices across 100 percent of its potato acreage worldwide by the end of 2030.
“We believe regenerative agriculture is vital in trying to make the global food system more sustainable. If we don’t change the way we farm, the implications are bleak – and we cannot allow that to happen,” said Christine Kalvenes, McCain’s Global Head of Innovation and Marketing. “Working together with farmers and consumers, we want to enable and speed the transition to regenerative farming practices.”
As we look to the future of farming and agricultural practices, McCain recognizes the education potential that lies with younger consumers. The aim of #SaveOurSoil is to educate and engage next-gen audiences, serving Regen Fries in the spaces where they are already enjoying spending time. Brought to life through exciting collaborations with one of the largest metaverse platforms, Roblox, and the first NFT-themed restaurant, Bored & Hungry, McCain is providing a stage for younger audiences to better understand the challenges currently facing the farming community and the benefits of regenerative farming.
Available globally today, McCain’s free-to-play Farms of the Future game, integrated into Livetopia, one of the top ten Roblox titles, allows players to virtually grow potatoes using regenerative farming methods that improve and restore soil health. Players are rewarded when they apply regenerative practices such as planting cover crops, integrating livestock through rotational grazing, and encouraging biodiversity.
Courtesy of Newswire – read full article here.