Homegrown brands rise to challenge multinational’s stake on Tanzania’s soft beverage market
Steadily but sure of achieving growth, Tanzania is becoming one of the most vibrant soft beverage markets in East Africa. The industry is already attracting both local and international companies to join in the quest to quench the thirst of over 63.59 million Tanzanians who yearn for water, juice, energy drinks, or soda.
Generally, on-trade volume sales of soft drinks are very limited in Tanzania while the off-trade volume sales of soft drinks continued to see a strong recovery in 2022, with distribution continuing to expand and life returning to relative normality after the pandemic.