Heritage Day: Quintessential South African products in the eyes of consumers
Respondents were asked to identify the products they see as quintessentially South African, and the majority of respondents connected these products to their heritage.
The survey, which used a sample size of 1,200 respondents, found that the majority of South Africans are using food, beauty and household products that tie back to their experiences as children. The reasons for using these products versus newer ones were multi-faceted and often hard for respondents to articulate – usually linking back to a connection to their roots, and their childhood experiences.
Eating together emerged as an incredibly important way for respondents to not only honour, but also celebrate, their heritage. Most respondents agreed that the traditional braai is how they enjoy to celebrate and spend time with family – across demographics and age groups. Some respondents said they cook over the fire every weekend, while some kept this practice to special occasions only.
Top food products
When asked about the food products that really present them with a taste of home, however, the top five products were:
• Koo Baked Beans
• Ultra Mel Custard
• Amarula Cream Liqueur
• Nik Naks
Also featured in the top 10 products were:
• Castle Lager Beer
• Lay’s Potato Chips
• Peppermint Crisp
On their tables, and as an accompaniment to any meal, South Africans votes All Gold (76%) and Aromat (71%) as their most loved items, followed by Chakalaka (67%) and Mrs. Balls Chutney (65%). Stoney Ginger Beer was identified as the most popular drink for celebrating Heritage Day – interestingly, most loved by those in the Free State and Northern Cape – followed by Oros and Amarula Cream Liquer.
Meanwhile, respondents from KwaZulu-Natal, Limpopo, Mpumalanga, the Free State and the North West were most likely to enjoy traditional umqombothi as part of their celebrations.
Respondents were clear about the importance of traditional products as part of their heritage, with one female respondent from Gauteng saying: “I use impepho and umqombothi to connect to my ancestors. Disregarding this tradition would make me lose the essence of my being”.
Other respondents said they still made use of traditional cookware (such as a three-legged pot or Hart pots) because that is what their grandparents and parents did.
Courtesy of Bizcommunity – full article here