Going Plant-Based: The Rise of Vegan and Vegetarian Food
This report will dive into the vegan and vegetarian consumer, how to appeal to them and the future outlook for vegan food.
Download now to:
- Understand the driving forces behind plant-based diets
- Learn how to market and position these products
- Pinpoint the most popular product claims
- Identify expected category developments in the future
Consumers following strict vegan and vegetarian diets remain a small group of the population, whereas those restricting animal-based foods accounted for over 40% of global consumers in 2020.
