EXHIBITOR NEWS: KABISA Energy Drink
KABISA is an innovative energy drink produced by an international beverage manufacturer. Being one of the most rapidly developing brands on the market, the company has grown over 200% in the last two years. It is already at the top of the list of the best-selling drinks in over 12 countries across Sub-Saharan Africa. As it perfectly reflects the African values and lifestyle, there is no surprise it quickly became the most beloved drink on the continent.
KABISA is an energy drink that stands out among other products from this sector due to its composition and disruptive design. It is produced from the best quality European ingredients that are compliant with the standards of Halal. KABISA contains only natural sugar – the company doesn’t use artificial sweeteners or glucose syrup. The beverage is packed with vitamins B2, B3, B5, B6 and B12, which are essential for the optimal functioning of the human body. All that, accompanied by KABISA’s unique and tropical taste, provides consumers with the ultimate refreshment and real, good energy. The company pays attention to the packaging as well. KABISA Energy Drink is packed in innovative aluminium cans made of durable and strong material, they’re available in two versions: 250ml and 500ml. The design is colorful, trendy and eye-catching.
The vision behind KABISA is based on three key values: ambition, family and outgoing lifestyle – which is believed to be the core of the African society. KABISA is an ideal source of energy to find motivation for achieving life goals. The company focuses on the sense of community and close relationships with your loved ones. KABISA highlights the importance of being proud of your heritage and places its concept in African culture. The main tagline, “Enjoy life together”, reflects its beliefs and drives attention to the role of being always on the move, among people you like. This beverage is the first choice when it comes to any celebrations and it’s one of Africa’s favourite party drinks.
KABISA is gaining popularity very fast, it’s one of the top energy drinks in countries like Kenya, Ghana and Ivory Coast, where it’s available in local shops, popular supermarkets, bars, cafes and restaurants. The number of distributors all over the continent is constantly increasing and major suppliers as well as wholesalers are reaching out for the product. One of the key parts of the company’s strategy is being visible and present in the life of people. KABiSA holds and sponsors various events, such as parties, concerts and tastings, coherent with its concept. It is prevalent in the television and received very positively, especially a commercial with African top musician appealed to many consumers.
KABISA has already established a firm position on the African market and in the hearts of its customers. Nevertheless, it is constantly expanding its range of distribution so that more people can join the cheerful community. Thanks to the devoted fans of KABISA, the company develops rapidly and yet it is just beginning.