Judy is the Founder of Sustainable Travel & Tourism Agenda, an organisation that uses
education, research, advocacy, and training to promote sustainable tourism as a quality
management system. She has over over 20 years’ experience working with tourism sector,
community based tourism, and community conservation. She holds an MA in Rural
Sociology & Community Development from University of Nairobi Kenya,
Judy has built her career in tourism around community based tourism and conservation,
certification and sustainability assessment, and social impact assessment.
Judy has served as a judge of WTTCl Tourism for Tomorrow Awards, onsite evaluator for
Nat Geo Unique Lodges of the World and World Legacy Awards, as judge for IIPT Awards
and co-chair of Africa Tourism Leadership Awards.
She previously served in TIES and GSTC boards and is current board member of Fair
In 2019, she was awarded the Sustainable Citizen Award by Forbes Woman Africa.