AFRICA TRADE WEEK
Africa – the new home of trade
Africa Trade Week is a collection of three trade shows covering the food, trade and hospitality sectors. The shows, Africa’s Big 7, SAITEX and The Hotel & Hospitality Show, gather together a range of South African and pan-African buyers to source products and services from a global manufacturing base. The show takes place from 23 – 25 August 2021 at Ticketpro Dome in Johannesburg, South Africa.
Africa represents one of the last global markets opening to international investment and contains some of the fastest-growing economies in the world. International trade alone makes up approximately 25% of sub-Saharan Africa’s GDP. With the recent launch of the operational stage of the African Continental Free Trade Area, experts are expecting the normalising of trading rules and reduction of tariffs to boost growth and broaden economic activity. This has now created the world’s largest free trade area and now makes it considerably easier to access the massive market represented by Africa’s over 1-billion, majority young, citizens.
However, accessing the African market requires a presence in Africa, and face to face meetings are valued to build the relationships necessary for business. Africa Trade Week, with its component trade shows operating for over 20 years, is known as a destination for African buyers to come and source the latest products covering hair and cosmetics, hardware, clothing and textiles to retail-ready food products, catering equipment and bed linen, amongst many others. Buyers representing some of Africa’s largest hotel chains, global retailers to small independent stores are part of the audience that the show attracts annually.
Both independent sellers, as well as country trade development agencies, utilise the show to exhibit their latest offerings for those wanting to cement their place in the market as well as new market entrants. We feature a sectorised exhibition area, as well as b2b matchmaking services, workshops and masterclasses, to allow attendees to not only learn but also network and do business.
For the first time in 2021, we will be offering a hybrid format, allowing for both in person and online exhibition spaces, meetings and content.