Zaida Enver is currently the CEO for Pure Grit, an international project, exhibitions and events management company that has produced and managed  large events in over 11 cities around the world.

After studying law, she started her career as a legal advisor at one of the 4 major banks in South Africa. She then went on to take a position as Vice Consul Commercial at the UK Trade and Investment office focussing on economic diplomacy and bi-lateral trade between UK and South African companies for 11 years. She decided to moved back into the private sector where she held the positions of General Manager and CEO at Kagiso Exhibitions, after which, she moved on to start her own business in 2010 where with a small team managed to win some of South Africa’s largest contracts and work on major projects internationally.  She currently sits on the board of SAACI, an industry conference association and is a member of weConnect and Women’s President Organisation two vibrant and powerful women entrepreneur groups.