As the Chief Creative Officer and one of the Founders of Downtown Creative Agency, Marco’s design philosophy lies in simplicity, that heroes the function of products and the brands that back them. His focus is how the brand lives the full User Experience journey across all its touchpoints, and how the design and innovations behind packaging can influence the full consumer journey. His view is that a brand should create impact and be focused on inspiring and informing the consumer. His view is that a brand should be packaging led, because at the end of the day, that is where the consumer truly experiences the brand and the campaign can be promoted and led from the physical touchpoint.