Deputy Director – Advanced Manufacturing Deputy Director – Advanced Manufacturing the dti (Department of Trade and Industry: Republic of South Africa) · Full-time the dti (Department of Trade and Industry: Republic of South Africa) · Full-time Jan 2021 – Present · 1 yr 6 months

• Promoting and facilitating domestic and foreign investment into South Africa’s Pharmaceutical and Medical Devices Sectors Promoting and facilitating domestic and foreign investment into South Africa’s Pharmaceutical and Medical Devices Sectors

Trade Counsellor

South African Embassy Riyadh

Feb 2016 – Jan 2021 · 5 yrs

• • Responsible for promoting trade and investment opportunities between South Africa and Saudi Arabia. Developing country strategy, selection of promotional platforms, execution and monitoring. Responsible for promoting trade and investment opportunities between South Africa and Saudi Arabia. Developing country strategy, selection of promotional platforms, execution and monitoring.

Deputy Director – Export Promotion (Services Sectors)Deputy Director – Export Promotion (Services Sectors)

Department of Trade and Industry, South Africa, May 2013 – Jan 2016 · 2 yrs 9 months

• Developing and implementing a strategy to enhance the export of tradeable services, with a special emphasis on Africa and BRICS. Developing and implementing a strategy to enhance the export of tradeable services, with a special emphasis on Africa and BRICS.

Project Manager – Exporter Development

Department of Trade and Industry – South Africa, Jan 2012 – Apr 2013 · 1 yr 4 months

• Developing and implementing a National Exporter Development Programme aimed at expanding the national exporter base and enhancing the skills of South African exporters. Developing and implementing a National Exporter Development Programme aimed at expanding the national exporter base and enhancing the skills of South African exporters

Trade Counsellor

South African High Commission New Delhi, Dec 2005 – Dec 2011 · 6 yrs

• Responsible for promoting trade and investment opportunities between India and South Africa. Developing country strategy, selection of promotional platforms, execution and monitoring.

An energetic, highly motivated and dynamic professional with excellent strategic management, international business management and project management skills. Extensive experience and a strong network of contacts with proven successes in the following areas:

– Economic diplomacy (trade, investment, tourism, bilateral and multilateral stakeholder engagement)
– Export development (market information dashboards, advisory, training and support)
– Export promotion (strategy, research, project management of country pavilions, trade missions and conferences)
– Investment promotion and facilitation (Africa, Middle-East and South-East Asia)
– Small and Medium Enterprise (SME) business advisory and facilitation
– Marketing – content marketing, database marketing, social media marketing and event marketing