Donovan is the Director of ProVeg South Africa, the South African chapter of ProVeg International; a leading international food awareness organisation working to promote plant-based food options across four continents.  Before moving to ProVeg to found their South African chapter, he was the Brand Manager at The Fry Family Food Co. (Fry’s), South Africa’s leading manufacturer of plant-based meat replacements, with distribution to over 30 countries.

Donovan is a passionate advocate for a more conscious lifestyle, and believes in highlighting the health, environmental, economic and ethical benefits of eating a more plant-based diet and moving towards  following a vegan lifestyle. Before becoming involved in the plant-based food arena Donovan held various financial management, accounting, audit and advisory roles.  He had a Bachelor of Business Science with Honours in Finance from UCT, and Honours in Accounting from UNISA.