The Restaurant Association of South Africa
is a leading organisation in the food and beverage sector, successfully managed
under the leadership and mentorship of Wendy Alberts.
RASA has been Wendy’s baby since its humble
beginnings just four years ago and has grown to be a powerful association that
partners with top blue chip companies, suppliers, industry associations and
industry players, as well as various high level employees in government
departments, in the aim to uplift and self-regulate the restaurant industry in
Wendy’s in-depth knowledge on every
conceivable aspect of food, restaurants, franchising and pure people and
business development in the hospitality sector has played a major role in the success
of RASA. Wendy provides a dynamic,
professional and very valuable service to the industry and is unquestionably
passionate about and dedicated to her role as CEO. Her strong, ethical and
professional approach has benefitted not only RASA, but also the many
restaurants, suppliers, industry role players, staff and clients that she
promotes, develops, assists or simply takes under her wing.
Wendy values passion: in people, people development, training;
skills upliftment; solutions; gaps and opportunities – she represents all that
is best in association-managed businesses. She is highly resourceful and has introduced
many innovations, systems and new growth opportunities to the industry.
Her strengths include a thorough
understanding of the principles of business management, marketing, promotion,
growth planning, and the sourcing, evaluation and dissemination of relevant
industry intelligence. Wendy’s refreshing approach to negative challenges and
her ability to simply and swiftly (and almost magically) turn them into
positive opportunities has shown time and again that while the industry has
grown in magnitude there is always room for improvement.
Wendy maintains the highest levels of
ethical conduct and good association principles and demands the same from her
loyal staff. With Wendy at the helm, leading by example, RASA will continue to
be instrumental in bringing about positive change, positive growth and positive
development in the restaurant industry.