Calcipur makes icing whiter, cakes rise higher and cereals crunchier… and all with the benefits of a calcium-rich diet for stronger bones and teeth


The world’s leading supplier of a natural calcium supplement used to fortify baby foods, cereals and baked goods arrives in Africa next month.

Swiss-based Omya will exhibit at Africa’s Big 7 (AB7), the continent’s biggest food and beverage expo.  AB7 takes place from 19 to 21 June at Gallagher Convention Centre, Midrand, South Africa.

Omya is the leading global supplier of naturally-derived calcium, which is used as an alternative to cows’ milk, and helps to produce crisper breakfast cereals and whiter baked goods, among several uses.

“The reason for attending this year Africa's Big 7 is to promote our company and calcium carbonate products to a wider audience in Africa,” said Ana Castellano Gasso, Manager and Marketing coordinator at Omya.
“Many consumers now eschew cow milk products because of ethical or allergic reasons but don’t want to miss out on the nutritional benefits.”
She also explained that Omya’s Calcipur boosts calcium content by up to five-times compared with some alternatives, offering cost savings to manufacturers.
In addition, calcium carbonate in breakfast cereals and snack products boosts even distribution of bubbles, improving crispness and its use in confectionary and baking offers excellent opacity and whiteness – vital for chewing gums and sugar icing.
Gasso said: “Omya owns mineral deposits all over the world, ensuring continuous availability. And, by using the latest technology, Omya can process the raw material for a wide range of purposes and applications.
“This year’s AB7 offers us that gateway into the continent and we are looking forward to being at the show.”
Omya is one of more than 300 exhibitors at this year’s AB7, which also plays host to a three-day conference The Food Forum, from June 19 to 21 at the Gallagher Convention Centre.

Alongside ingredient suppliers like Omya, exhibitors include pre-packaged retail ready food, fresh produce, drink, hospitality and catering equipment.
 
Visitors are urged to pre-register for free entry to what has become Africa’s biggest food and beverage expo by visiting www.africabig7.com

Africa’s Big 7 (AB7) runs from June 19-21 at The Gallagher Convention Centre, Midrand, Johannesburg, South Africa. It is the continent’s largest food and beverage industry trade expo. Its seven specialised sectors cover everything from fresh produce and ingredients to manufacturing technologies, processing and packaging equipment, retail ready products, hospitality and catering equipment and much more. For more information visit www.africabig7.com
Africa’s Big 7, was acquired in March by dmg ems Africa events, part of dmg events Middle East, Asia & Africa, a wholly owned subsidiary of Daily Mail & General Trust (DMGT).

dmg events Middle East, Asia & Africa was founded in 1989 and has operated in the Middle East since 1995 and owns some the region’s biggest shows including The Hotel Show and The Big 5. Headquartered in Dubai, UAE and with satellite offices in India, South Africa and the UK, dmg events Middle East, Asia & Africa organises more than 45 events across the Middle East, Africa, Asia, North America and Europe. The events attract more than 250,000 customers every year and provide opportunities for trade professionals to do business, network and learn. For more information visit www.dmgeventsme.com

DMGT manages a balanced multinational portfolio of entrepreneurial companies, with total revenues of almost $3bn, that provide a diverse range of businesses and consumers with compelling information, analysis, insight, news and entertainment. The company employs more than 10,000 people and is listed on the London Stock Exchange.  DMGT aims to provide the highest quality information, insight and services to attractive growth markets in innovative ways, building on a track record of earnings and dividend growth. For more information visit www.dmgt.com

For further information, please contact:

Gary Wright,Head of PR & Comms, dmg-ems Africa
E: garywright@dmgeventsme.com
T:  +27 (0) 11 783 7250
W: www.dmgeventsme.com
A:  P O Box 650302 BENMORE 2010,  South Africa